You have access to more customer data than ever. The challenge is turning that data into action that supports sales, retention and the customer experience.
Affinity combines automotive expertise, intelligent technology and human engagement to help OEM teams make better use of their data, respond to opportunities and keep customers engaged throughout the vehicle lifecycle.
From lead generation and qualification to retention and aftersales, there are opportunities to do more with the customers already in your ecosystem.
Connect the data, technology and people behind those interactions, so customer opportunities don’t get lost between channels, teams or dealerships.
Your customer experience doesn’t stop with the OEM. Dealerships play a critical role in how customers experience your brand.
Give dealer networks the support and processes they need to manage leads effectively, follow up at the right time and deliver a consistent customer experience, while maintaining the visibility and control the brand needs.
The opportunity doesn’t end when a vehicle is sold.
Whether it’s nurturing an unconverted lead, re-engaging an existing customer, supporting aftersales activity or keeping older vehicles within the brand ecosystem, create relevant opportunities to continue the relationship.
From lead management and customer retention to automated engagement and human-led conversations, explore the solutions designed around the challenges automotive businesses face every day.
Group Marketing Manager
From our side, the campaign delivered exactly what we needed, not just in terms of orders, but in understanding the opportunity within our enquiry data. Working with Affinity, the structured follow-up and quality of conversations made a real difference. Even where customers weren’t ready to convert, we’ve come away with far greater visibility of future opportunity, and the cost per sale shows just how effective this approach can be when it’s done properly.
Chairman
Right from the very start, Affinity listened, learned and they have evolved a CX experience delivering better qualified prospects to our sales teams, whilst also treating all customers with respect. Naturally, we now see them as an integral part of our team.
CX Deployment Manager
Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Affinity stand out.
