Technology gives you the ability to reach more customers, more quickly. The difference comes from what happens next.
Affinity combines intelligent technology, data and experienced people to create meaningful customer conversations that deliver commercial impact – from generating new opportunities to retaining customers and understanding what they really think.
Create more opportunities. Have better conversations.
When you need to generate sales opportunities quickly, reaching the right customers is only the start. The real value comes from identifying genuine prospects and turning conversations into action.
Affinity Sales uses targeted outbound calling to generate quality leads quickly, helping businesses respond to sales targets, seasonal demand, vehicle launches and model run-outs without adding pressure to existing teams.
Don’t leave revenue or relationships behind.
The customer journey doesn’t end when a vehicle is sold. From missed workshop opportunities to upcoming renewals and customers who have gone quiet, there are valuable opportunities throughout the ownership cycle.
Renew & Retain keeps customers engaged at the moments that matter, supporting renewals, repeat business and long-term retention.
Aftersales blends intelligent customer selection, bespoke digital journeys and targeted outbound calling to generate sales opportunities quickly. Designed for launches, model run-outs, sales targets and seasonal demand, it identifies genuine prospects and turns conversations into action without adding pressure to existing teams.
Lost & Lapsed re-engages customers who didn’t convert, creating incremental income and further opportunities to recover sales and service revenue while providing insight into why the opportunities were lost.
Together, these services help turn missed opportunities into meaningful customer conversations and measurable commercial value.
Know what your customers are telling you.
Customer feedback is most valuable when you can act on it.
Experience gives you a clearer view of customer satisfaction at dealer level by capturing feedback soon after a sales or service experience. This helps identify dissatisfaction early, understand where improvements are needed and give teams the insight to take action.
With the right feedback at the right time, customer experience becomes something you can actively manage rather than simply measure.
The technology behind customer conversations.
The right technology should make customer engagement more effective, not less human.
Our CX Platform brings together customer data, engagement and reporting to give teams a clearer view of the customer journey. It provides the infrastructure behind our services, helping connect prospect engagement, re-engagement and aftersales activity in one place.
Technology handles the scale and consistency. Our people bring the judgement, empathy and conversation that technology alone can’t provide.
Our CX Platform connects the entire customer journey, bringing prospect engagement, customer re-engagement and aftersales contact together in one clear, connected view.
Group Marketing Manager
From our side, the campaign delivered exactly what we needed, not just in terms of orders, but in understanding the opportunity within our enquiry data. Working with Affinity, the structured follow-up and quality of conversations made a real difference. Even where customers weren’t ready to convert, we’ve come away with far greater visibility of future opportunity, and the cost per sale shows just how effective this approach can be when it’s done properly.
Chairman
Right from the very start, Affinity listened, learned and they have evolved a CX experience delivering better qualified prospects to our sales teams, whilst also treating all customers with respect. Naturally, we now see them as an integral part of our team.
CX Deployment Manager
Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Affinity stand out.
