The customer relationship doesn’t end when the vehicle leaves the forecourt. For automotive service providers, every stage of ownership can create an opportunity to add value and build lasting customer relationships.
Affinity combines technology, data and human conversations to help you engage customers at the moments that matter, supporting retention and commercial growth.
Customers can interact with multiple automotive businesses throughout the life of a vehicle. The challenge is staying relevant when there are competing messages, changing customer needs and limited opportunities to speak directly to them.
Use customer insight to create more relevant engagement, whether you’re looking to support acquisition, retention or ongoing customer communication.
Your existing customer base contains valuable information about needs, behaviours and future opportunities.
Put that insight to work through targeted engagement and timely follow-up, supporting everything from retention and renewals to additional products and services.
Automation can help you reach more customers. It shouldn’t make those conversations feel less personal.
Intelligent technology provides the scale to manage customer communications, while real human engagement keeps the conversation personal and helps build trust.
Discover the solutions that can help you engage customers, support retention and create more opportunities throughout the automotive lifecycle.
Group Marketing Manager
From our side, the campaign delivered exactly what we needed, not just in terms of orders, but in understanding the opportunity within our enquiry data. Working with Affinity, the structured follow-up and quality of conversations made a real difference. Even where customers weren’t ready to convert, we’ve come away with far greater visibility of future opportunity, and the cost per sale shows just how effective this approach can be when it’s done properly.
Chairman
Right from the very start, Affinity listened, learned and they have evolved a CX experience delivering better qualified prospects to our sales teams, whilst also treating all customers with respect. Naturally, we now see them as an integral part of our team.
CX Deployment Manager
Affinity’s CSI is delivering positive trends and is helping dealers understand and tweak their existing CX processes. It is helping drive improvements whilst at the same time, providing a quality solution. The CX platform is so easy to use, and having full access to all calls and customers comments provides a transparency that helps Affinity stand out.
